The La Victoria assortment

Pan dulce.

Names learned at the pastry case. Shapes recognized before the first bite. Pieces made by hand and baked to be shared.

Assorted La Victoria pastries and cookies on a wooden table.
A selection made for sharing. Photo supplied by La Victoria SF.

See the assortment

Color, texture, and plenty of variety.

The pastry case changes with the ovens and the hour. These photos show a few of the pieces and combinations you may find.

Pastry case filled with colorful conchas, rolls, cookies, and other pan dulce on several shelves.
The case changes with the ovens and the hour. Photo supplied by La Victoria SF.
Four colorful cookies with sprinkles and jam centers.
Colorful cookies in several flavors. Photo supplied by La Victoria SF.
Vanilla, chocolate, and pink conchas with shell-patterned topping.
Fresh conchas ready to share. Photo supplied by La Victoria SF.
A red concha held outside the bakery.
A red concha on 24th Street. Photo supplied by La Victoria SF.

A pastry-case guide

Sweet, savory, and baked through the day.

Availability changes. Ask at the bakery about the day’s assortment and seasonal specialties.

Show

Pan dulce

Elote

A scored, corn-shaped pan dulce and a longtime La Victoria favorite.

Pan dulce

Cuerno

A crescent-shaped bread made in La Victoria’s traditional assortment.

Pan dulce

Puerquito

The familiar pig-shaped sweet bread found in Mexican panaderías.

Pan dulce

Quequito

A small, simple cake from the bakery’s everyday selection.

Pan dulce

Ciudadela

A flaky rolled pastry listed among the bakery’s beloved classics.

Pan dulce

Cocada

A chewy coconut sweet in La Victoria’s traditional pastry case.

Pan dulce

Polvorón

A tender Mexican sugar cookie, often made in colorful varieties.

Table bread

Bolillo

A crisp-crusted savory roll, made for the table or a torta.

Table bread

Telera

A soft, divided savory roll traditionally used for tortas.

Before you choose

Questions about ingredients or allergies?

Recipes and processes can change. This site does not publish unverified allergen claims. Please speak directly with the bakery team before purchasing.

Call the bakery · (415) 874-9203