24th & Capp · The Mission

Come for the bread. Stay for the neighborhood.

The shop is on 24th Street, about one block east of the 24th St Mission BART station.

La Victoria storefront by day with the Pan Dulce sign and decorated window.
The current storefront on 24th Street. Photo supplied by La Victoria SF.

The Mission · San Francisco

3249 24th Street

24th Street at Capp Street
Daily, 7am–7pm

Get directions (opens in a new tab)Call (415) 874-9203

Current La Victoria entrance with a blue-purple facade and La Victoria and Pan Dulce signs.
Today’s entrance on 24th Street. Photo supplied by La Victoria SF.

When you arrive

Look for the blue facade and Pan Dulce sign.

The 24th and Capp shop is the public retail door. This photo shows the current entrance so you can recognize it from the sidewalk; production happens at another address and is not open to the public.

Plan your visit

The essentials, without a heavy map.

Open directions (opens in a new tab)Call now

Pickup or delivery

Order online, or call.

Online ordering is handled by a third-party service. It opens in a new tab and may have its own privacy and accessibility practices. You can also call the bakery to ask about pickup.

See ordering and availability (opens in a new tab)

Note: The production facility at 484 5th Street is not open for retail.

Find the corner

24th Street, one block east of BART.

This sketch names the streets. It does not track your location, load a Google map, or replace turn-by-turn directions.

Simple map of 24th Street near Capp and MissionThe bakery is at 24th Street and Capp, about one block east of the 24th St Mission BART station.MISSIONCAPP24TH / CALLE 24LA VICTORIABART
A wayfinding sketch, not a live map: 3249 24th Street, one block east of BART.

Before you go

Short answers, no pop-ups.

If something is missing here, calling the bakery is the most direct path.

Can I order by phone instead of the third-party site?

Yes. Call the bakery to ask about pickup. The online ordering page is run by a third party, opens in a new tab, and may have its own privacy and accessibility practices.

Do you list ingredients or allergens here?

No unverified allergen claims are published on this site. Recipes and processes can change. Please speak with the bakery team before purchasing.

Is everything in the pastry case available all day?

No. The assortment changes through the day and can sell out. For today’s selection and hours, call the bakery before you go.

When are pan de muerto and rosca available?

Those breads are seasonal. This site does not publish dates until the bakery confirms them. Ask at the counter or by phone for this year’s offerings.

Can I visit the production kitchen?

No. The production facility at 484 5th Street is not open for retail. Public service is at 3249 24th Street.

What should I know before visiting with a disability?

This website is built to WCAG 2.2 AA engineering targets. We have not yet published a surveyed description of the storefront’s entrance, restroom, or seating. Email danny@sourflour.org or call the bakery before you visit if you need that information.